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Color Code Personality Theory

The Color Code is a personal development system that is more accurate, simpler to understand, and easier to apply than any other tool of its kind.

Color Code uses a personality assessment designed to work from the inside-out providing critical insight to determine WHY you do what you do. Other personality assessments, based on current psychological theories, measure and analyze behavior to determine individual personality. They carefully study WHAT people do. However, behavior changes both over time and from situation to situation. For example, we are each taught how to behave in school, at home, and in the workplace. Consequently, analyzing and modifying behavior alone is a moving target with only limited value.

In contrast, the Color Code introduces the revolutionary concept of motive. Motive provides a far more accurate appraisal of an individual, going one crucial step deeper than simply observing a person's conduct. Driving Core Motive is innate and hence does not change based on circumstances. A person learns to behave in many ways but understanding what motivates or drives that behavior provides a far more accurate basis for analysis.

Originated over 30 years ago, Color Code has improved the lives of literally millions. The simple but profound concepts are easy to remember with the uncomplicated color designations.

The four Motive Types are as follows:

Reds are the power wielders. Power: the ability to move from point A to point B and get things done, is what motivates and drives these people. They bring great gifts of vision and leadership and generally are responsible, decisive, proactive and assertive.

Blues are the do-gooders. Intimacy: connecting, creating quality relationships and having purpose, is what motivates and drives these people. They bring great gifts of quality and service and are generally loyal, sincere, and thoughtful.

Whites are the peacekeepers. Peace: the ability to stay calm and balanced even in the midst of conflict is what motivates and drives these people. They bring great gifts of clarity and tolerance and are generally kind, adaptable, and good-listeners.

Yellows are the fun lovers. Fun: the joy of living life in the moment, is what motivates and drives these people. They bring great gifts of enthusiasm and optimism and are generally charismatic, spontaneous, and sociable.

Due to the growing popularity of the Color Code, it has been recognized on the Today Show, The View, in Entrepreneur Magazine, as well as in Leadership and Personal Excellence magazines, among others.

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