We can answer this question in one word: MOTIVE!

If you've attended a course or taken a personality assessment such Myers-Briggs, DiSC, Strengths Finders, etc., you've experienced a program that's based on behavior.

Most of the programs in the world do precisely that. They focus on WHAT people do and then assign a personality type. Next, the focus becomes teaching behavior modification strategies.

The Color Code isn't about what people do, it's about WHY they do it!

If you understand the MOTIVES behind the behavior, you can be far more effective at working with people and helping them understand themselves and others.

We can think of dozens of ways your team would benefit from having a In-House trainer, but we'll give you three to start.

1. Huge Cost Savings

Having a trainer certify to teach Color Code is usually half of the cost (or more!) of hiring us to conduct just one Color Code Workshop for you. The more sessions you teach, the more you save. Plus, you receive a 50% discount on our materials as well which makes it affordable to train more employees.

2. Invaluable Continuity

After we deliver a Color Code Workshop... we go home! If you hire new employees during the year, they won't know anything about the Color Code. If you want to utilize this framework for helping people communicate and work better together, it really helps if you can bring new people up to speed when they join the organization. That's how you get the biggest benefit possible... while saving thousands of dollars.

3. Continual Cultural Development

Great teams don't come together in a day. If you are working on developing your culture and creating the kind of environment where people get excited to come to work, you have to help people practice what they learn. Our certified trainers have access to team building activities, deeper dive training, and additional content that can be used to continuously shape the culture of your organization.

1. Color Code has a "Secret Sauce"

We call it MOTIVE. Our entire focus and curriculum is based on why people do what they do based on their Driving Core Motives. That makes our content fresh, new, and exciting to participants. Expect LOTS of "Ah-Ha!" moments in every session.

2. We believe learning should never be boring!

We have created a style that is simultaneously ENLIGHTENING (see #1 above), and ENGAGING. If the audience isn't having fun - if they're not engaged - their minds drift away or they start checking email. We always focus on keeping people interested and involved.

3. What we teach is SIMPLE and it WORKS

No complicated charts, memorization, or confusing acronyms. Everybody remembers Red, Blue, White, and Yellow. Then we offer simple strategies that are easily to apply after our sessions are over.

Absolutely!

We allow all of our Certified Trainers to utilize our content for profit, if they wish.

Many of our Certified Trainers only provide training services within their respective organizations. However, some of those trainers elect to also present outside of their organizations, from time to time, for profit.

Our license allows for that!

We certify dozens of Independent Trainers Coaches, and Consultants each year. All are authorized to charge fees for delivering Color Code workshops, coaching sessions, etc.

There are no geographic territories or sales performance requirements either. Train anywhere you'd like, from anywhere you'd like.

...And keep what you earn, because we don't charge royalty fees of any kind!